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National Repository of Grey Literature

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	Service Area Marketing Plan Sládková, Iva ; Bečička, Marek (referee) ; Heralecký, Tomáš (advisor) The thesis focuses on service area analysis. The most fitted marketing mix for a particular market area and a marketing plan setting for XY Company are aims of the thesis. The company runs education field and service business. The marketing plan and mix should get the company to leading position in the market, using modern marketing tools. In a theoretical part of the thesis the basic issues are specified, the marketing mix and marketing planning are explained in general, including a description of an each marketing mix element and necessary analyses for marketing planning. In a practical part of the thesis the company and its background are defined and the final marketing plan is concluded. Detailed record
	Riemann's zeta-function for secondary school students Heinz, Miroslav ; Kvasz, Ladislav (advisor) ; Beran, Filip (referee) Detailed record
	Service Area Marketing Plan Sládková, Iva ; Bečička, Marek (referee) ; Heralecký, Tomáš (advisor) The thesis focuses on service area analysis. The most fitted marketing mix for a particular market area and a marketing plan setting for XY Company are aims of the thesis. The company runs education field and service business. The marketing plan and mix should get the company to leading position in the market, using modern marketing tools. In a theoretical part of the thesis the basic issues are specified, the marketing mix and marketing planning are explained in general, including a description of an each marketing mix element and necessary analyses for marketing planning. In a practical part of the thesis the company and its background are defined and the final marketing plan is concluded. Detailed record

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